Discover The Truth About Affiliate Marketing
There is something the gurus aren’t telling you, discover the whole truth about how to start your online marketing career. Learn to get more Leeds and sales with affiliate marketing
For anyone who is just starting out, there’s no easier or faster method of generating income. For anyone who already operates his or her own online business, selling other people’s products can create a substantial boost to the income they’re already receiving.
The primary appeal comes from the fact that the only task the affiliate has to perform is promoting whatever product or service they believe has substantial sales potential. The owner of the product or service does everything else.
In theory, you don’t even need a website in order to make money as an affiliate. You can simply promote your assigned affiliate link and then send prospective buyers to the owner’s sales page.
Of course, the obvious drawback is that almost every other affiliate will be doing the exact same thing. If all you’re doing is directing targeted traffic through your affiliate sales link, you’ll be competing on an equal level with countless other people who are promoting the same product.
The only way to break out of the pack is to market and promote the affiliate product in a more intelligent and aggressive manner.
Those who are referred to as “super” affiliates, make a great deal of money selling other people’s products. That’s because they market and promote them in the same way they would their own products.
Even though there’s a sales page associated with each of the affiliate products, they create a page on their own website. The purpose of that page is to pre-sell the item. In other words, they get the prospect primed and ready to purchase prior to sending them to the owner’s sales site.
They also use pay per click advertising to gain targeted prospects. They know that in order to make money, they have to spend money.
Of course, most of them have become masters of pay per click. They know exactly what works, exactly how much to bid, and exactly how to attract the right prospects.
And because they’ve learned how to play the game so well, they most often generate a great deal more money than if they had simply used free advertising methods.
But pay per click and using their own website to promote products are only two of the methods they use. Others include…
- Writing product reviews and personal endorsements, recommendations, and testimonials.
- Operating niche blogs that are directly associated with the products they’re promoting.
- Writing and distributing articles that contain information that’s related to individual products (which includes their affiliate link).
- Offering a special bonus that is only available if the product is purchased through the affiliate’s own sales link.
- Giving away free tips and information, either on their website or distributed through ebooks or autoresponder messages.
- Capturing prospects names and email addresses for future contact and ongoing follow-up.
- Using their own marketing and promotional materials.
Although each of those methods is both valuable and effective, the last one is extremely important…
While every other affiliate is simply copying and pasting solo ads that the owner of the product has made available, the super affiliate is developing their own unique and original sales content.
Instead of delivering the same old message every other affiliate is handing out, they can put their own personal spin on it. That means they can make the offer seem more valuable, more appealing, and more original. And of course, they will ultimately generate more.
Super Affiliates Do Things Differently.
They also ensure their success by making certain they’re off to the right start. Rather than jump on every program, product, and service that comes their way, they carefully pick and choose ones they’re confident can be marketed and promoted effectively.
Although a certain degree of instinct and past experience works well in that regard, there are basic factors which will help anyone choose the best products.
Things like determining the level of interest and demands evaluating whether or not the sales page is capable of converting the prospects you send there into buyer verifying the overall quality and value of the product having sufficient information about the product to market it effectively.
Super affiliates don’t gain their status overnight. They work hard at what they do and put in whatever time and effort is necessary in order to outsell everyone else in their affiliate arena.
And the ultimate payoff? A substantial income that is generated over and over again, month after month and year after year, for as long as they wish to continue marketing and promoting affiliate products.
How To Choose The Right Products
When you consider all the products and programs that are capable of generating affiliate income, it can be mighty difficult choosing which ones have the most potential.
In most instances, you won’t know for certain until you actually start promoting any given product. But there are factors that can help diminish the risk of choosing products that have little or no potential.
First and foremost, you need to establish whether or not there’s even a viable demand for a product. Aside from determining if people want the product, you have to find out what type of people would be interested and if you can easily reach that target audience.
How good is the product sales page? If it doesn’t look as though it can convert visitors into buyers, you have to decide how much work it will take on your part to override that particular drawback. Then you need to decide if it’s worth the extra effort you’ll invest.
Overall, you have to decide whether the website will help or hinder your ability to make sales. Go with your instincts. If you don’t feel comfortable with the look, the sales copy, or the order process, chances are the average viewer won’t either.
Can you make enough profit by promoting the product? Some owners reward their affiliates by giving them generous commissions while others merely offer a very small percentage. For the most part, those differences are associated with two very specific categories… digital and physical products.
For example, you can usually make at least 50% commission selling ebooks and software products. With physical items such as vitamins, print books, and pet products, an affiliate commission can be relatively low (on average, somewhere between 5% and 10%).
Although the percentage is important, it also depends on the price of the product. If you’re selling an exercise machine that retails for $1800, even a minimal 10% commission will gain you $180 for each sale that you make.
On the other hand, if you’re an affiliate for Amazon ( http://www.amazon.com ), you’ll be dealing with items that most often carry a very low sales price. In order to gain any substantial level of income, you’ll need to move an incredibly large volume of products.
The quality of the product is extremely important. If you yourself don’t feel confident about how good it is or how well it performs, it’s going to be difficult for you to launch a successful promotional campaign, much less maintain it over an extended period of time.
You need to have the ability to track and monitor everything related to your affiliate activities. That would include things like the number of visitors you send to each sales page, how many of them actually made a purchase, and running sales and refund statistics.
Make certain that you can do that, either through the program or using your own independent tracking device. This will keep you abreast of each product’s performance, allowing you to determine which campaigns need to be tweaked, increased, or dropped altogether.
Finding Affiliate Programs
There are three basic methods for locating good affiliate programs…
Conduct searches based on a particular niche market.
Sign up to use the services of an affiliate marketing network.
Search through the categories of affiliate program directories.
The first option will require a considerable amount of time, but it’s definitely worth the effort. Assuming, of course, you’ve completed all the necessary preliminary work which would guarantee a positive outcome.
That would include things like determining your exact target audience, choosing specific and highly relevant keywords, and establishing what criteria would constitute a fair and equitable affiliate program.
The search itself would be conducted in two stages…
The first stage would involve the keywords. You would first need to select a list of search phrases that are highly relevant to the product. Then you would conduct searches using each of those keywords. This will lead you to niche markets and their products.
The second stage would involve any given keyword plus the word affiliate. For example, “dog training affiliate” or “affiliate dog training“. What this will generally turn up is either an affiliate program for products that are associated with that particular keyword or a content site that is already an affiliate.
Either way, it allows for further action with regard to becoming an affiliate for a specific keyword or product niche.
With the second option, you simply open the main account with the affiliate network which in turn entitles you to promote any of the products that are included within their listings.
Although these affiliate networks might not always be as capable of giving you exact matches to what you’re looking for, they can be incredible time savers.
Affiliate marketing websites like Commission Junction ( http://www.cj.com ) and Click Bank ( http://www.clickbank.com ) make it extremely easy to locate good affiliate programs. And generally, for products and services that are highly compatible with the niche or target audience, you’ll be reaching.
Be aware, however, that only Commission Junction offers all ranges of products, services, and programs – both digital and tangible.
ClickBank, on the other hand, only handles digital products such as ebooks and software programs. If it can’t be downloaded or delivered electronically, you won’t find it in the ClickBank Marketplace
The third option allows you to search for affiliate programs by category, just like you can with networks such as Commission Junction and ClickBank. The only difference is, you’ll be signing up for any of the programs you choose independently (through the product owner‘s affiliate process). All the directory does is provide a convenient method for locating affiliate programs. The rest is up to you.
Here are several popular affiliate directories…
Affiliate Programs Directory
If you need more resources, simply conduct a search using the term “affiliate program directory”.
Having to compete with hundreds or even thousands of other affiliates can make the task of generating income extremely difficult. And the only way to combat all that competition is to come up with methods and techniques that will make you stand out from the crowd.
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